How to Choose Wedding Flowers That Reflect Your Style with Eleanor of Wallflower SF

Planning your wedding flowers can feel overwhelming—but it doesn’t have to be. In this episode of Under the Veil, Helena sits down with Eleanor Gerber-Siff, founder and creative director of Wallflower San Francisco, one of the Bay Area’s top floral design studios. With 16+ years of experience creating lush, romantic, garden-style arrangements, Eleanor shares what really goes into wedding floral design, why flowers are an investment, and how couples can collaborate with their florist for a seamless wedding day.

From full-service wedding flowers to a la carte bouquets for San Francisco City Hall weddings, Eleanor walks us through her process, artistic inspiration, and tips for couples and photographers alike. Whether you’re a bride, groom, planner, or vendor, you’ll walk away with practical advice and a new appreciation for the artistry behind unforgettable wedding flowers.

✨ Topics we cover in this episode:

• Eleanor’s journey from her first Mother’s Day at a flower shop to launching Wallflower SF
• How she approaches design, color palettes, and seasonal blooms
• The difference between full-service vs. a la carte wedding florals
• Current trends in Bay Area wedding flowers (and why staying true to your style matters)
• What couples should prepare before reaching out to a florist
• How photographers can capture flowers at their best on wedding days
• Why wedding flowers are a true investment

Connect with Eleanor (Wallflower SF)

• Instagram: @wallflower.sanfrancisco
  
  
• Website: wallflowersanfrancisco.com
  
  
• Studio (by appointment only): 746 Arguello Blvd, San Francisco, CA

Connect with Helena

• Instagram: @undertheveilpodcast
  
  
• Photography: Helena Wong Photography